Sean's Web Site

Sean Sweeney
Project: Interface Design Project
8/14/09

Not-For-Profit Site Audience
The audience for this web site are animal lovers, specifically people who love the ocean and sharks. My organization is made of people who feel the need to protect the Great White Shark. They are doing research and putting together programs to better identify and research what this shark is all about. Anyone who is interested in stories, info or great pictures of sharks would visit this site.

Web Site Visual Identity
I wanted to have an open space web site to better represent the ocean. Obviously, the shark is such a huge attention-getter. I needed to have that be the focus of my header. Even though I do have boxes, the background seems like you are fading down into the ocean, which portrays my original idea.

Design Strategy
The first time someone visits the site, they will immediately recognize the face and shape of the Great White. No matter how you feel about sharks, it grabs your attention. I wanted to use specific colors and give the site a streamlined feel, similar to that of the real animal. The boxes of information show a lot of pictures and interesting stories about the animal. The header is once again hinting at the colors used throughout the web site and the colors of the Great White Shark.

Style Sheet
Navigation links: ocean sans std, extra bold, 16 point
Headlines: univers LT std, 65 bold, 24/18 point
Subheads: arial 12 point (most regular, some bold and italic)
Body copy: arial 12/11 point

Document Grid
I put my navigation, header and icon all on the same side because I wanted the shark to have the full left side to it self. I figured it would be more powerful and attention-getting this way. Also, I didn’t want any straight edges on my boxes because I wanted them to look streamlined just like the shark and ocean.

Sources
All my images came from google images, whitesharktrust.org and abc4explore.com

Extras
The colors I used are either some variation of blue (for the ocean) or gray/white (for the shark). I felt these heavily contributed to the overall feel.